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From 2010.igem.org

Contents 1 Press for iGEM Bielefeld 1.1 Print 1.2 Online 1.3 Radio 1.4 TV

Press for iGEM Bielefeld

We like to get a feedback to our work and to spread the world with the good opportunities of Syntethic Biology. Hence we did some cooperation with print, radio and tv media.

Print

Westfalen Blatt / local Newspaper:

We got a two-sided leading article in a daily local newspaper with a paid circulation of circa 150.000 copies. Moreover, the paper used the opportunity to discuss the postive and negative sites of Synthetic Biology in a commentary.

• Leading articel in [http://www.westfalen-blatt.de/nachrichten/regional/owl.php?id=40748&artikel=1 Westfalen Blatt 08.06.2010]

Spiegel / national magazine

The "Spiegel" is a weekly nationwide political magazine with 5.91 million readers. We got an advance notice in the section about research.

• Advance notice in [http://www.spiegel.de/spiegel/print/d-71558812.html Spiegel 28/10]

Online

The first things for starting a PR-strategy are press releases. Therefore we wrote two press relaeses during the project. The releases explain the iGEM competetion as well as our general project idea. It is important for us to state that the projects are organised by the students themselves, which means fundraising, PR and practical research. You can find some of the publications below which followed our press releases.

Our press releases were published by the biotechnolgy cluster of the federal state of north rhine westphalia as well as by the department of education and research (Bundesminesterium für Bildung und Forschung).

• [http://www.pressebox.de/pressemeldungen/bio-tech-region-ostwestfalenlippe-ev/boxid/375945 Press release number 2, 09.24.2010]

• [http://www.innovations-intelligenz.de/zahmes-chili-studententeam-macht-synthetische-biologie-alltagstauglich-263419.html Innovations-Intelligenz 09.24.2010]

• [http://www.exzellenz.nrw.de/nocl/noth/clusterinfo/news/view/data/19021/backpid/11/ Bio BMBF Kooperation international 07.20.2010]

• [http://www.exzellenz.nrw.de/nocl/noth/clusterinfo/news/view/data/19021/backpid/11/ ExzellenzNRW 07.20.2010]

• [http://www.wallstreet-online.de/nachrichten/nachricht/2979681.html Wallstreet online magazine 07.10.2010]

• [http://www.idw-online.de/pages/de/news378392 Informationsdienst Wissenschaft (information service of science), press release number 1 07.07.2010]

Radio

WDR5:

We got the opportunity to present our project in a big federal state radio braodcast. The radio broadcast WDR5 is focused on cultural events and research. They produced three radio coverages about us, in order to present our project idea, the problems concerning the experimental research and the outcome of the project. Moreover, they communicated to the public how research is done and what methods are used. The radio station can be received by approximately 18 million listeners (internetbased radio not counted).

• [http://gffstream-8.vo.llnwd.net/c1/m/1283940908/radio/leonardo-togo/wdr5_leonardo_to_go_20100913_1700.mp3 Podcast of "Leo to go", radio coverage about our iGEM team, part 1, broadcasted on 09/13/10]

• [http://www.wdr5.de/sendungen/leonardo/s/d/11.10.2010-16.05/b/leo-2-go-lange-winkelheide-unterwegs-101011.html Podcast of "Leo to go", radio coverage about our iGEM team, part 2, broadcasted on 10/11/10]

• [http://medien.wdr.de/m/1288077441/radio/leonardo-togo/wdr5_leonardo_to_go_20101025_1700.mp3 Podcast of leo2go, radio coverage about our iGEM team, part 3, broadcasted on 10/25/10]

Deutschland radio broadcast:

The nationwide radio broadcasting Deutschlandradio, operates in four national networks, Deutschlandfunk, Deutschlandradio Kultur, Dokumente und Debatten and DRadio Wissen. We were broadcasted by the Deutschlandfunk - Forschung aktuell on 5th of November.

• [http://www.dradio.de/dlf/sendungen/forschak/1312207/ Article and podcast of the report on Deutschlandfunk - Forschung aktuell]

TV

nano, 3sat tba:

Moreover we got two documentary spots. The first one was done by a SWR3 team for the scientific research broadcast called "nano". They did a 5 minute spot about the everyday life in the lab, our goals with the project, the general project idea and the iGEM competition. The date for the broadcast will be approx. around 5th or 12th of november.

ARD, "documentary about DNA cooking" tba

Furthermore we participated in a documentary concerning synthetic biology and selfmade "DNA-cooking". The broadcast has to be announced and will be approx. in autumn 2011. The ARD is the first national television and the biggest public broadcast station worldwide. The broadcast station can be received by everybody holding a TV in Germany or an internet access worldwide.

Biotechnology TV [http://www.youtube.com/watch?v=I2SA-bTERR4 Episode 53 (German) 08.30.2010]:

All iGEM Teams were interviewed by the internetbased television of the department of education and research, called biotechnologie.tv. We participated in the episode 53. The questions concern our main project idea.