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Team:BCCS-Bristol/Human Practices/Marketing Campaign
From 2010.igem.org
iGEM 2010
Marketing Campaign
Combining the efforts of our wet lab and modelling sections, we've managed to create a fully funcitoning prototype for a soil nutrient indicator. We recognise a resopnsibility to consider the implications of what we've done: what we have created, how it could be used or misused and how people might react.
We've done radio interviews and visited a school to present to get feedback on what we've achieved. Along with analysing the wealth of information that has been collected by iGEM teams on public perception, we've built up a picture of some of the issues involved with public information and perception.
Our novel response to this information is our method of presentation. By designed a marketing campaign - of which a product information leaflet has taken precedence - we aim to make synthetic biology accessible. We've produced a leaflet that addresses the concerns we've identified, to educate and inform by presenting our prototype as a functioning and marketable product. By presenting the potential uses for our research, we hope to engage people more than by using abstract descriptions of our research.
From early on in next year's competition, there is scope for a wide collaboration - to produce many such leaflets or trade posters to advertise the motivations and applications of many iGEM projects. By making our research tangible and explaining how it might directly affect peoples' lives, we hope to engage the public in the debate and encourage them to be scientifically informed.
new subpages:
Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Motivation
Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Product_Specification
Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Public_Perception
Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Materials_and_Description
Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Campaign_Development
old subpages:
Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Plan
Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Research
Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Materials
Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Plan_to_Market
Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Campaign_Development
