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From 2010.igem.org

Human Practices

Our main achievement in this area has been to present our research in a new and accessible way. By using the novel approach of developing a publicity campaign for a hypothetical product based on our project, we have been able to design a leaflet to engage the public in our research.

Our overall approach to human practices has two strands:

• Publicity Campaign: by framing our work as a prototype product we hope to encourage public interest by making synthetic biology research tangible whilst providing balanced and scientific information.

• Public Engagement: We have participated in radio interviews and school visit to help explain our work to the wider public.