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Team:TU Delft/Publicity/communication plan
From 2010.igem.org
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Revision as of 11:36, 22 October 2010
Communication Plan
Summary
The aim of this plan is to gain benefit in terms of public image for synthetic biology and iGEM. This plan aims to optimise the iGEM communication activities for each of its target audiences.
The first months of the plan, focuses on raising awareness of the iGEM competition, particularly among the media and the TU Delft community.
In the months September till December 2010, an educational program is scheduled. Educational tools prepared in September-October will be available in November - December and we anticipate media interest.
Objective
iGEM's main objectives are encapsulated in five messages that the we passes in our communication activities:
Awareness
- Generate positive media coverage of synthetic biology
- Raise funds that can finance our project plans
- Enhance the visibility and reputation of the iGEM competition and our team at the TU Delft University
Perception
- Pursue the general perception and the perception of scientists about topics concerning synthetic biology
Education
- Informing the general public about synthetic biology
Colleboration
- Exchange information with other iGEM teams in the competition
- Recruit a new team for next year’s iGEM competition
