Team:BCCS-Bristol/Human Practices/Marketing Campaign

From 2010.igem.org

(Difference between revisions)

Revision as of 08:56, 17 October 2010

BCCS-Bristol
iGEM 2010

Marketing Campaign

Combining the efforts of our wet lab and modelling sections, we've managed to create a fully functioning prototype for a soil nutrient indicator. We recognise a responsibility to consider the implications of what we've done: what we have created, how it could be used or misused and how people might react. As a result, we’ve analysed the wealth of information that has been collected by iGEM teams on public perception, and built up a picture of some of the issues involved with public information and perception.

Our novel response to this information is our method of presentation: a publicity campaign. By presenting our prototype as a functioning and marketable product, we've framed a hypothetical situation in which our project could be released. The aim is to make synthetic biology research accessible and tangible to the public by presenting the product as something that could be used near to them: affecting their lives. By presenting the motivation and potential uses for our research, as well as further sources of information, we hope to more constructively engage people with something they can relate to and imagine, rather than by using abstract descriptions of our research.

From early on in next year's competition, there is scope for a wide collaboration - to produce many such leaflets or trade posters to advertise the motivations and applications of many iGEM projects. By presenting our research as a real possibility and explaining how it might directly affect peoples' lives, we hope to engage the public in the debate and encourage them to be more scientifically informed.

new subpages:

Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Motivation

Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Product_Specification

Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Public_Perception

Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Materials_and_Description

Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Campaign_Development

old subpages:

Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Plan

Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Research

Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Materials

Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Plan_to_Market

Team:BCCS-Bristol/Human_Practices/Marketing_Campaign/Campaign_Development

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 ==Marketing Campaign==
-Combining the efforts of our wet lab and modelling sections, we've managed to create a fully funcitoning prototype for a soil nutrient indicator. We recognise a resopnsibility to consider the implications of what we've done: what we have created, how it could be used or misused and how people might react.
+Combining the efforts of our wet lab and modelling sections, we've managed to create a fully functioning prototype for a soil nutrient indicator. We recognise a responsibility to consider the implications of what we've done: what we have created, how it could be used or misused and how people might react. As a result, we’ve analysed the wealth of information that has been collected by iGEM teams on public perception, and built up a picture of some of the issues involved with public information and perception.
-We've done radio interviews and visited a school to present to get feedback on what we've achieved. Along with analysing the wealth of information that has been collected by iGEM teams on public perception, we've built up a picture of some of the issues involved with public information and perception.
+Our novel response to this information is our method of presentation: a publicity campaign.  By presenting our prototype as a functioning and marketable product, we've framed a hypothetical situation in which our project could be released. The aim is to make synthetic biology research accessible and tangible to the public by presenting the product as something that could be used near to them: affecting their lives. By presenting the motivation and potential uses for our research, as well as further sources of information, we hope to more constructively engage people with something they can relate to and imagine, rather than by using abstract descriptions of our research.
-Our novel response to this information is our method of presentation. By designed a marketing campaign - of which a product information leaflet has taken precedence - we aim to make synthetic biology accessible. We've produced a leaflet that addresses the concerns we've identified, to educate and inform by presenting our prototype as a functioning and marketable product. By presenting the potential uses for our research, we hope to engage people more than by using abstract descriptions of our research.
+From early on in next year's competition, there is scope for a wide collaboration - to produce many such leaflets or trade posters to advertise the motivations and applications of many iGEM projects. By presenting our research as a real possibility and explaining how it might directly affect peoples' lives, we hope to engage the public in the debate and encourage them to be more scientifically informed.
-From early on in next year's competition, there is scope for a wide collaboration - to produce many such leaflets or trade posters to advertise the motivations and applications of many iGEM projects. By making our research tangible and explaining how it might directly affect peoples' lives, we hope to engage the public in the debate and encourage them to be scientifically informed.
 new subpages: