Team:BCCS-Bristol/Human Practices/Marketing Campaign/Motivation

From 2010.igem.org

Our advertising campaign is specifically designed for the hypothetical product that could result from more research and investment into our project. It ties in with our wet lab, learning directly from achievements to date, and modelling work, informing estimates for our product.

The purpose is to address some of the issues surrounding informing the public: to produce material that is balanced and accessible, carefully worded and constructed not to be misleading or frightening. By putting together this material, it has given us a framework to identify and address ways in which synthetic biology and similar fields are currently portrayed and explore the possible reasons for public perception.

Our public information leaflet initiative could be expanded further as a catalyst to public debate and education. Collaboration between many teams could result in a library of leaflets detailing each of their projects and potential uses. These could be used to raise public awareness of the possibilities of synthetic biology without being affiliated to a marketing campaign or company. Rather than posting them through doors, as would be the intension with a real product, distribution could be investigated into scientific fairs and events. By demonstrating the wide variety of research and its potential whilst also providing useful sources of further information, it would provide a scientifically sound introduction to the field without relying solely on journalism to spark an informed debate.