Team:Weimar-Heidelberg Arts/Project

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                         <li><a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts">Supercell</a></li>
                         <li><a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts">Supercell</a></li>
        <li><a class="currentlyhere" href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project">Project</a></li>
        <li><a class="currentlyhere" href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project">Project</a></li>
 +
<li><a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Products">Products</a></li>
        <li><a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Team">Team</a></li>
        <li><a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Team">Team</a></li>
                         <li><a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Collaboration">Collaboration</a></li>          
                         <li><a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Collaboration">Collaboration</a></li>          
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<div id="rest-time">
<div id="rest-time">
 +
<h2>
 +
Why a Supermarket – general aims
 +
</h2>
 +
<p>
 +
The project Super Cell is a fictional supermarket offering speculative products, which are all based on Synthetic Biology. The projects aims to improve public awareness about Synthetic Biology and at the same time, foster a debate on how we want to see it manifested in our everyday lives. Implications of Biotechnologies are usually discussed on a philosophical, ethical, legal or possibly religious level. All these areas share a pretty abstract perspective on the matter. By designing speculative products and presenting them in a familiar environment such as a webshop, we aim to create tangible manifestations which allow specialists and non-specialists to engage in a discussion about the desired and undesired implications of Synthetic Biology. If we -as a society- want to influence how this powerful science will affect our future lives, this kind of discussion is essential to have now.<br/>
 +
As we want that discussion to start, Super Cell doesn't end with iGEM Competition 2010. Rather the Jamboree is the starting signal for an intensive presence in public with which we want to guarantee the sustainability of our project.
 +
</p>
-
 
+
<h2>Future prospects and sustainability of the Project</h2>
-
<h2>The Products</h2>
+
<p>
<p>
-
Super Cell is the first store solely for Synthetic Biology based products and is about to open up a number of stores throughout Europe and the US. Take a closer look at the products which are all designed by members of the iGEM team.
+
To achieve this three things will be focussed:
</p>
</p>
 +
<h5>1. The web shop Super Cell</h5>
 +
<p>
 +
The web shop Super Cell will be available all over the world. People can experience a world in which products that are enabled by synthetic biology belong to our every day life.<br/>
 +
The shop includes products that come from the art context and tend to start a societal discourse, unconvertible today but with a clear biology background that proves that in (far out) future they might become reality. But the shop also highlights products that are based on previous iGEM projects, with already working mechanisms of the synthetic biology.
 +
Conceivable is to keep on working on the Super Cell web shop and to include over the years more and more possible products that come up with the iGEM competition.
 +
</p>
 +
<h5>2. Exhibitions</h5>
 +
<p>Enter the synthetic biology supermarket, smell it, touch it, feel it. Buy and change your life. In the exhibition the already existing and far-out in the future applications are put next to each other – on supermarket shelves, in walk-in environments and access points to virtual representations.
 +
The first exhibition will take place in Weimar, Germany in spring 2011. Starting from that the exhibition will travel to Heidelberg and should be shown afterwords in various places in Germany and all over the world. The first international exhibition is expected (but not 100% sure yet) to take place in Vienna, integrated in the “Bio:Fiction Science, Art and Film Festival” from May 13th-14th 2011 at the Museum of Natural History.
 +
</p>
 +
<h5>3. Presence in Media and the press review</h5>
 +
<p>
-
  <div class="colsixty">
+
As far as we can say now, media has a great interest in our project. The well known german radio station WDR is producing an feature about Super Cell.<br/>
-
          <div class="twothirds">
+
As most german iGEM Teams the radio station „Deutschlandradio“ and the internet TV station „Biotech TV“ presented our project in their program. Also the regional media in Thuringia is very much interested in our Art&Science project – for example the local radio station F.R.E.I. produces a series of interviews, accompanying the project from the first ideas to the jamboree and the first exhibition.<br/>
-
          <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Bacteria_Game">
+
Important to point that, as explained, the most important phase of the presence in public and communication with the society will start with and after the Jamboree – so that the presence in media is anticipated to advance.
-
              <h2>Bacteria Game</h2>
+
</p>
-
              <img alt="prod-1" src="http://bbuegler.super-cell.org/images/shop/arctic_race1_slide.jpg" />
+
<h2>Safety - or: what happens when an idea is born...</h2>
-
          </a>
+
<p>
-
          <p>With our game kit we provide everything you need to culture and train your own swimming bacteria at home. You can take part in local tournaments against your friends' teams demonstrating the dominance of your bacteria squad. </p>
+
With our project Super Cell we aim to contribute to a societal discussion about synthetic biology. We don't want to be judgmental but bring synthetic biology out of the laboratories to be discussed in public. By connecting it with our everyday life, we hope to foster an open discourse about chances and dangers, and potential protective mechanisms. A informed general public is needed to react on the many ethical and cultural challenges coming with Synthetic Biology.  
-
      </div>
+
Some of our products are quite controversial, nevertheless probably most of the products presented in Super Cell would find a brought sales quantity.<br/>
-
                <div class="thirds">
+
When an idea is born it starts to walk and becomes autonomous. Can we take that responsibility? What happens if a “real” business company gets inspired and translates one of the controversial ideas into a real product?  Hopefully by then the now started discussion yields fruits and consumers have the competencies to deal with “synbio-products” to include them into a self-determined life.
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Bacterial_Fridge">
+
-
                      <h2>Bacterial Fridge</h2>
+
-
                      <img alt="bacterial_fridge" src="http://bbuegler.super-cell.org/images/shop/bacterial_fridge.jpg" />
+
-
                  </a>
+
-
                  <p>Keep your goods fresh and lasting – anywhere. Bacterial Fridge conserves foods without cooling and electricity. </p>
+
-
                </div>
+
-
               
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Pulldate">
+
-
                      <h2>Pulldate</h2>
+
-
                      <img alt="Pulldate" src="http://bbuegler.super-cell.org/images/shop/pulldate.jpg" />
+
-
                  </a>
+
-
                  <p>Know when your food is bad before you can see or smell it! With our new molecular sellotape you will never have to eat old food again. Feel safe about what you eat! </p>
+
-
                </div>
+
-
         
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Sasha">
+
-
                      <h2>Sasha Nourishing Solution</h2>
+
-
                      <img alt="sasha nourishing solution" src="http://bbuegler.super-cell.org/images/shop/sasha-nourishing-solution.jpg"/>
+
-
                  </a>
+
-
                  <p>
+
-
                Sasha is a sensual communication tool for men and woman. It helps you to understand your needs and advises your partner. Sasha can be used for massages and caress.
+
-
                  </p>
+
-
                </div>
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/tweedlewheedle">
+
-
                      <h2>Tweedlewheedle</h2>
+
-
                      <img alt="tweedlewheedle" src="http://bbuegler.super-cell.org/images/shop/tweedlewheedle.jpg" />
+
-
                  </a>
+
-
                  <p>Turn into a plant whisperer with Tweedlewheedle! The discreet nasal translator plug, will make you understand the needs of your greens with only one sniff! </p>
+
-
                </div> 
+
-
            </div> 
+
-
            <div class="colthirty clearfix">
+
-
<div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Kokoromo">
+
-
                      <h2>Kokoromo</h2>
+
-
                      <img alt="Kokoromo" src="http://bbuegler.super-cell.org/images/shop/kokoromo.jpg" />
+
-
                  </a>
+
-
                  <p>With kokoromo - the new hygienic moss for indoor vegetation, allergens like fungi, polls and dust don't stand a chance! Useable as a perfect organic alternative to regular carpets and wallpapers, kokoromo will enchant your living space while keeping it green and clean! </p>
+
-
                </div>
+
-
 
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Babysbest">
+
-
                      <h2>Baby's Best</h2>
+
-
                      <img alt="babys best" src="http://bbuegler.super-cell.org/images/shop/babysbest.jpg" />
+
-
                  </a>
+
-
                  <p>Baby's Best Night Care is a diaper that reacts on your child´s needs for an all around service at night. It cares for nutrition, causes harmonious dreams and transforms excretions to a warm and dry cotton-like inlay. Baby's Best Night Care – sleep well! </p>
+
-
                </div>
+
-
               
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Sporal_Pesticide">
+
-
                      <h2>Sporal Pesticide</h2>
+
-
                      <img alt="Sporal Pesticide" src="http://bbuegler.super-cell.org/images/shop/sporal-pesticide.jpg" />
+
-
                  </a>
+
-
                  <p>"Sporal Up Ready" is a very efficient pesticide. The user just cultivate a specific harmful mushroom which be used to contaminate a type of fruit or vegetable which will be eaten from an undesirable parasite. The infected parasite just will be killed by a growing fungi inside of that body. </p>
+
-
                </div>
+
-
               
+
-
          </div>
+
-
+
-
 
+
-
            <div class="colthirty">
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Deo_Yeast">
+
-
                      <h2>Deo Yeast</h2>
+
-
                      <img alt="Deo Yeast" src="http://bbuegler.super-cell.org/images/shop/deo-yeast.jpg" />
+
-
                  </a>
+
-
                  <p>A two-component deodorant, which uses yeast to eliminate the bad-smelling bacteria on the skin. </p>
+
-
                </div>
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Odeur_Cuisine">
+
-
                      <h2>Odeur Cuisine</h2>
+
-
                      <img alt="odeur cuisine" src="http://bbuegler.super-cell.org/images/shop/odeur_cuisine.jpg" />
+
-
                  </a>
+
-
                  <p>A Starter-Kit introducing you to the world of Odeur Cuisine, a new experience of dining and cooking - extending a good meal into a good digestion.</p>
+
-
                </div>
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Balocony_Menu">
+
-
                      <h2>Balcony Menue</h2>
+
-
                      <img alt="balcony menue" src="http://bbuegler.super-cell.org/images/shop/balcony_menue.jpg" />
+
-
                  </a>
+
-
                  <p>Balcony Menu is homegrown organic food for a delicious meal. It combines multiple organic ingredients in one plant. After growing, the plant is harvested in one piece and provides you with all the organic ingredients the menu involves.</p>
+
-
                </div>
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Aphroditec">
+
-
                      <h2>AphrodiTec</h2>
+
-
                      <img alt="aphroditec" src="http://bbuegler.super-cell.org/images/shop/aphroditec.jpg" />
+
-
                  </a>
+
-
                  <p>Stop heartache - start living - with the power of the 'god of love' Aphrodite! In this new formula the essence of love is concentrated to prepare you for the real love. Fall in love and be loved – with the help of AphrodiTec. True love comes from within!</p>
+
-
                </div>
+
-
+
-
               
+
-
          </div>
+
-
 
+
-
<div class="colsixty">
+
-
 
+
-
 
+
-
 
+
-
          <div class="twothirds">
+
-
          <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Bio_Bin">
+
-
              <h2>Bio Bin</h2>
+
-
              <img alt="bio bin" src="http://bbuegler.super-cell.org/images/shop/bio-bin.jpg" />
+
-
          </a>
+
-
          <p>Recycle your Organic waste into milk and honey. </p>
+
-
      </div>
+
-
   
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Ciano_Fuel">
+
-
                      <h2>Cyano Fuel</h2>
+
-
                      <img alt="cyano-fuel" src="http://bbuegler.super-cell.org/images/shop/ciano-fuel.jpg" />
+
-
                  </a>
+
-
                  <p>Cyano-fuel-pump harvests fuel by extracting algaes and cyano bacterias from pods and lakes.</p>
+
-
                </div>
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/BactesSafe">
+
-
                      <h2>BacteSafe</h2>
+
-
                      <img alt="BacteSafe" src="http://bbuegler.super-cell.org/images/shop/BacteSafe.jpg" />
+
-
                  </a>
+
-
                  <p>BacteSafe is a highly individualized security system - using person recognition based on DNA traces and different possibilities to mark intruders - from color-trace to viral infection. </p>
+
-
                </div>
+
-
                <div class="twothirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Bodyparts">
+
-
                      <h2>Perfect Body</h2>
+
-
                      <img alt="bodyparts" src="http://bbuegler.super-cell.org/images/shop/bodyparts.jpg" />
+
-
                  </a>
+
-
                  <p>'Perfect Body' is a collection of replaceable body parts made of industrially grown human tissue. Always be in fashion - the new 'Perfect Body' body parts adhere perfectly in just 60 seconds and integrate perfectly into your system both sensually and visually. </p>
+
-
                </div>
+
-
            <div class="thirds">
+
-
          <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Active_Bacteria_Lotion">
+
-
              <h2>Active Bacteria Lotion</h2>
+
-
              <img alt="active-bacteria-lotion" src="http://bbuegler.super-cell.org/images/shop/active-bacteria-lotion.jpg" />
+
-
          </a>
+
-
          <p>The needed supplement to exchange your body parts.</p>
+
-
      </div>
+
-
 
+
-
 
+
-
 
+
-
                <div class="thirds">
+
-
                  <a href="https://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project/Plant_Protector">
+
-
                      <h2>Plant Protector</h2>
+
-
                      <img alt="plant protector" src="http://bbuegler.super-cell.org/images/shop/plant_protector.jpg" />
+
-
                  </a>
+
-
                  <p>Ant Army harnesses modified south american ants for defending your garden against pests and keeping it clean and tidy.</p>
+
-
                </div> 
+
-
            </div>
+
-
 
+
-
 
+
-
 
+
-
 
+
-
 
+
-
 
+
 +
</p>
-
<!--
 
-
<ul>
 
-
<li>why a webshop?</li>
 
-
<li>products</li>
 
-
<li>furthersteps (how we are going to develeop the project ... exhibitions etc)</li>
 
-
<li>related works in the field of art and synthetic biology?</li>
 
-
<li>mission statement
 
-
  <ul>
 
-
<li>why artist and science and igem why we joined</li>
 
-
<li>our approach</li>
 
-
</ul></li>
 
-
</ul>
 
-
-->
 
</div>
</div>
</div>
</div>

Latest revision as of 22:07, 27 October 2010

Why a Supermarket – general aims

The project Super Cell is a fictional supermarket offering speculative products, which are all based on Synthetic Biology. The projects aims to improve public awareness about Synthetic Biology and at the same time, foster a debate on how we want to see it manifested in our everyday lives. Implications of Biotechnologies are usually discussed on a philosophical, ethical, legal or possibly religious level. All these areas share a pretty abstract perspective on the matter. By designing speculative products and presenting them in a familiar environment such as a webshop, we aim to create tangible manifestations which allow specialists and non-specialists to engage in a discussion about the desired and undesired implications of Synthetic Biology. If we -as a society- want to influence how this powerful science will affect our future lives, this kind of discussion is essential to have now.
As we want that discussion to start, Super Cell doesn't end with iGEM Competition 2010. Rather the Jamboree is the starting signal for an intensive presence in public with which we want to guarantee the sustainability of our project.

Future prospects and sustainability of the Project

To achieve this three things will be focussed:

1. The web shop Super Cell

The web shop Super Cell will be available all over the world. People can experience a world in which products that are enabled by synthetic biology belong to our every day life.
The shop includes products that come from the art context and tend to start a societal discourse, unconvertible today but with a clear biology background that proves that in (far out) future they might become reality. But the shop also highlights products that are based on previous iGEM projects, with already working mechanisms of the synthetic biology. Conceivable is to keep on working on the Super Cell web shop and to include over the years more and more possible products that come up with the iGEM competition.

2. Exhibitions

Enter the synthetic biology supermarket, smell it, touch it, feel it. Buy and change your life. In the exhibition the already existing and far-out in the future applications are put next to each other – on supermarket shelves, in walk-in environments and access points to virtual representations. The first exhibition will take place in Weimar, Germany in spring 2011. Starting from that the exhibition will travel to Heidelberg and should be shown afterwords in various places in Germany and all over the world. The first international exhibition is expected (but not 100% sure yet) to take place in Vienna, integrated in the “Bio:Fiction Science, Art and Film Festival” from May 13th-14th 2011 at the Museum of Natural History.

3. Presence in Media and the press review

As far as we can say now, media has a great interest in our project. The well known german radio station WDR is producing an feature about Super Cell.
As most german iGEM Teams the radio station „Deutschlandradio“ and the internet TV station „Biotech TV“ presented our project in their program. Also the regional media in Thuringia is very much interested in our Art&Science project – for example the local radio station F.R.E.I. produces a series of interviews, accompanying the project from the first ideas to the jamboree and the first exhibition.
Important to point that, as explained, the most important phase of the presence in public and communication with the society will start with and after the Jamboree – so that the presence in media is anticipated to advance.

Safety - or: what happens when an idea is born...

With our project Super Cell we aim to contribute to a societal discussion about synthetic biology. We don't want to be judgmental but bring synthetic biology out of the laboratories to be discussed in public. By connecting it with our everyday life, we hope to foster an open discourse about chances and dangers, and potential protective mechanisms. A informed general public is needed to react on the many ethical and cultural challenges coming with Synthetic Biology. Some of our products are quite controversial, nevertheless probably most of the products presented in Super Cell would find a brought sales quantity.
When an idea is born it starts to walk and becomes autonomous. Can we take that responsibility? What happens if a “real” business company gets inspired and translates one of the controversial ideas into a real product? Hopefully by then the now started discussion yields fruits and consumers have the competencies to deal with “synbio-products” to include them into a self-determined life.

background

Retrieved from "http://2010.igem.org/Team:Weimar-Heidelberg_Arts/Project"