Team:TU Delft/Publicity/communication plan

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Communication Plan

Summary

The aim of this plan is to gain benefit in terms of public image for synthetic biology and iGEM. This plan aims to optimise the iGEM communication activities for each of its target audiences.

The first months of the plan, focuses on raising awareness of the iGEM competition, particularly among the media and the TU Delft community.

In the months September till December 2010, an educational program is scheduled. Educational tools prepared in September-October will be available in November - December and we anticipate media interest.

A new approach to Human Practice - The EPAC Pyramid

iGEM Wiki TU Delft Communications Nanopodium Shell Visit Sponsors Media Collaboration Awareness Interviews Night of the Nerds Rathenau Institute Science Day for kids Science Day for teachers Game Science Museum Biotech room Education Image Map

iGEM TU Delft came up with a new approach to Human Practice. This model fits into the iGEM philosophy an can be used as a basic ingredient for success. Good science communication can only be done by taking into account the perceptions of the audience. This includes the understanding of what people expect to see or hear. Second you should provide enough reliable information so that people can form or review their own opinion.

A good communication skill is essential in instructional designing and e-learning.

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