Team:BCCS-Bristol/Human Practices/Marketing Campaign/Product Specification

From 2010.igem.org

Hypothetical Product Specification

The achievements in the wet lab and modelling are used here to inform our hypothetical product which will be the subject of our advertising campaign. Work by our wet lab is used as a proof of concept: confirming that our bacteria can be successfully engineered, sealed inside beads and react to soil nutrients.

The details of our product and potential market are intended to frame a scenario in which to place our advertising material. By assuming the extensive and time-consuming groundwork and product development to be complete, we hope to create materials that will spark interest and catch public attention to inform debate, rather than providing a detailed guide to bringing a synthetic organism to market.

There are many challenges to develop this initial work into a product fit for sale. A comprehension of these puts our campaign in context, and highlights some of the issues faced by synthetic biology. Producing a working and marketable device is not pivotal to our objective of comprehending and reacting to the public perception of synthetic biology technology, however some of the legislative and regulatory stages are considered later.